How can I find a jewelry supplier for my jewelry brand?

Are you planning to start selling jewelry, either in stores or online, but don't know where to begin to find a reliable supplier? Don't worry, we're here to guide you. There are many options, but it's essential to be well informed before making a decision. In this article, we share our tips for finding the ideal supplier for your jewelry business.

What product range for the jewelry market ?

The jewelry market encompasses a wide variety of products, from raw materials to complete jewelry collections. Jewelry wholesalers source materials from manufacturers for resale to retailers. Available categories include:

- Costume jewelry (necklaces, rings, earrings, ornaments, etc.)

- Precious jewelry (gold, silver, precious stones)

- Jewelry supplies (displays, busts)

- Jewelry components (clasps, primers, cabochons)

- Semi-precious stones and pearls

How do you build up your assortment ?

You've opened your jewelry boutique? Congratulations! The next step is to choose the products you'll be offering. This decision will have a direct impact on your sales and customer satisfaction. Here are a few criteria to consider:

- Analyze the needs of your target clientele.

- Take into account seasonality and events (Valentine's Day, Christmas, sales, etc.) to anticipate your orders.

- Vary your assortment to avoid monotony, and diversify your categories.

- Compare your products with those of the competition to adjust your prices.

Advantages and disadvantages of different types of supplier

Your choice of supplier is a strategic one. Some suppliers, such as costume jewelers, sell only on a retail basis. Working with a single supplier simplifies management, but may limit product diversity. Other options include wholesalers, who offer discounts based on quantities ordered, but sometimes impose minimum purchase requirements. At Maxevan Diffusion, we impose no minimum purchase, and offer discounts of up to 40%, giving you maximum flexibility to build your stock while optimizing your margins.

How to buy products abroad?

Shopping abroad can be an excellent way to find original products at competitive prices. However, you need to be well informed about import procedures, shipping times and payment terms. Platforms such as UNECE's make this easier by simplifying administrative formalities.

Supplier payment methods

You can pay your suppliers in a variety of ways: on order, on receipt, or on delivery. Payment methods include bank transfer, PayPal, cheque and, for European transactions, SDD (SEPA Direct Debit).

VAT management with suppliers

When you buy from a supplier, the price is often indicated exclusive of tax (HT). You will therefore need to add VAT (20% in France) at the time of payment, unless you are exempt thanks to an intra-Community VAT number, or if you are shipping to certain specific areas such as DROM-COM. Since July 2021, VAT management has been simplified thanks to an electronic portal.

Purchase order for suppliers: definition

The purchase order (PO) is an essential document for formalizing your purchases from a supplier. It lists the products ordered and the terms of delivery. This document facilitates inventory and cash management.

Supplier payment terms

The law governs payment terms between professionals, generally set at 30 days after receipt of invoice. It is possible to negotiate these terms with your supplier, depending on your financial needs.

How do I contact a supplier?

To establish a solid business relationship, it's important to get in touch with your suppliers. This can be done by telephone, e-mail, or directly via an online form. Make sure you have the right contact information to answer your questions or resolve any problems.

Negotiating local exclusivity with a supplier

You can negotiate an exclusivity clause with your supplier, stipulating that he cannot sell to your local competitors. This enables you to protect your catchment area. However, this agreement must be well defined, particularly in terms of duration, sales volume and exit conditions.

Stand out from the competition in your choice of suppliers

To stand out from the local competition, opt for unique or eco-responsible products, and innovate your offer. And don't forget to personalize your jewelry to meet your customers' specific expectations.

By following these tips, you'll be better prepared to choose the ideal supplier and effectively manage your jewelry brand.